Heat over low to 170°F.
In 1941, he brought his new rice product, a pot, and a portable stove to the General Foods Corporation in New York.After convincingly demonstrating his "minute rice," the rest is history.
The executives at General Foods (now Kraft, which sold Minute Rice to Riviana Foods Inc. in 2006) were so impressed with the significant reduction in time that they immediately bought the recipe.After that, it was on.Minute Rice was introduced to the market that same year in 1941 and was requisitioned by the U.S. Army for use as a GI ration for WWII troops stationed overseas in Europe and the South Pacific.
By 1949, Minute Rice had launched its first national ad campaign, securing the title of "the first precooked rice" in the minds of the American people..Increased industrialization, a new fascination with technology, and that famed ad campaign helped Minute Rice's popularity soar among housewives and working mothers of the '50s and '60s.
Much like my busy parents in the 90's, and parents everywhere now, these ladies were.
Mothers who were working to provide for their households still took on the responsibility of getting everyone fed.Sear 1 cabbage plank until golden brown, about 5 minutes per side.
(The best way to get an even sear is to place a weight, like a cast-iron skillet or burger press, on top of cabbage.)Transfer to a large rimmed baking sheet.
Roast cabbage planks in preheated oven until heated through, about 10 minutes.Slice cabbage planks in half crosswise.. Spoon about 1/4 cup labneh mixture onto center of each of 8 plates, and spread into a round slightly larger than cabbage plank half.